Member: dannyweber
Member Since: May 15, 2008
Ad Placed: May 15, 2008
Ad Expires: May 29, 2008
Ad Location: Tulsa, Oklahoma
Ad Category: Announce & Events > Community NoticesMILK MUSTACHE MOBILE TOUR VISITS Tulsa IN SEARCH OF AMERICA’S

FIRST-EVER “CHIEF HEALTH OFFICER”
Rewarding One Lucky Mom for Keeping her Family Healthy and Fit With Her Own

got milk? Milk Mustache Ad

Tulsa, Ok– Mothers have always had a lot on their plates. From carpool queen to coach, counselor to chef, she’s charged with many roles for her family. But with the ongoing concerns over childhood obesity and inadequate nutrition, many moms have taken on another important role, that of Chief Health Officer.

As her family’s Chief Health Officer, mom is a key player in keeping everyone active and making smart food and beverage choices – including serving lowfat or fat free milk, which offers a mix of essential nutrients. It’s a tough job, and like all great executives, her efforts are to be rewarded. One small change like serving lowfat or fat free milk instead of sugary soft drinks and fruit drinks can make a big difference in the health and weight of children and teens. Studies show that children who drink milk instead of sugar-sweetened drinks tend to be leaner and have better quality diets that are richer in essential nutrients – particularly calcium, which is so vital for growing children.

Recognizing and Rewarding Tulsa Moms
To recognize moms, the nation’s milk processors and the Milk Mustache Mobile Tour are joining forces with the American Academy of Pediatrics (AAP) and the U.S. Department of Agriculture’s Project M.O.M. on a cross country search for America’s Chief Health Officer.

"Now more than ever before, moms need to lead by example and look for ways
to make better choices for themselves and their families,” said pediatrician Frank R. Greer, MD, chairman of the AAP Committee on Nutrition. "It’s important to help kids stay physically active and offer nutritious foods and beverages, like milk, to avoid unhealthy weight gain and

minimize future health risks. Moms are one of the most powerful forces that can influence the weight and eating habits of America’s children.”
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Chief Health Officer – Page 2

Calling for “Mom-inations”
For the first time ever, the famed Milk Mustache Mobile Tour is hosting the Chief Health Officer Contest which invites local Tulsa residents to record a 30-second “mom-ination” video explaining why their mom – or a mom they know – is Tulsa’s Chief Health Officer. Tulsa’s Chief Health Officer will then have a chance to be crowned America’s Chief Health Officer and receive the chance to appear in her very own Milk Mustache ad, a year's supply of milk, a three month membership to Curves International and a year subscription to Redbook magazine. As an added bonus, you can also enter into our Chief Health Officer sweepstakes, which will reward a mom a $100,000 salary she “richly” deserves!

The Search Continues The search for America’s Chief Health Officer will continue throughout September 2008, as the Milk Mustache Mobile cruises the country accepting “mom-inations” to give local residents a chance to enter the contest. Contestants may enter the contest at official Milk Mustache Mobile stops, where their entry will be videotaped, or they can upload their own video entry or 50 word essay on whymilk.com. All entries must be received by September 30, 2008.

Also at each event, visitors can:
• Sample lowfat or fat free milk from Borden’s and Hiland Dairy.
• Receive exercise tips from representatives of Curves International, the leader in women’s fitness
• Don a Milk Mustache and pose for a souvenir Milk Mustache photo

• Enter the national got milk? Chief Health Officer Sweepstakes which allows mom the opportunity to win a reward she “richly” deserves – a $100,000 Chief Health Officer salary To learn more about the Milk Mustache Mobile Tour, “mom-inate” a mom you know as America’s Chief Health Officer or to enter the national Chief Health Officer Sweepstakes, visit whymilk.com.