| akshayviyona - Hyderabad, - Oct 10, 2025 |
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message akshayviyona about this ad In a significant development for Indias digital payments landscape, Hyderabad-headquartered Viona Fintech has received approval from the National Payments Corporation of India (NPCI) to operate as a Third-Party Application Provider (TPAP With this nod, the fintech startup is set to roll out GramPay and Viyona Pay, two platforms designed to expand the reach of Unified Payments Interface (UPI) transactions across both urban and rural markets. Ravindranath Yarlagadda, Founder of Viona Fintech, said the NPCI approval underscores confidence in their mission to simplify digital transactions for all sections of society. This approval reflects NPCIs trust in our fintech applications to make UPI payments more accessible to farmers, shopkeepers, and families. Our focus is on building secure, inclusive, and easy-to-use financial tools for both urban and underprivileged communities, he stated. GramPay: UPI for Rural India At the heart of Vionas innovation lies GramPay, a digital payments solution crafted specifically for rural India. The platform enables farmers, local shopkeepers, and small merchants to collect payments, transfer money, and conduct UPI transactions seamlessly. By empowering village-level entrepreneurs (VLEs) as facilitators, GramPay aims to bridge the digital literacy gap and foster financial inclusion in rural areas. Viyona Pay: Expanding the Urban Market Alongside GramPay, the company will launch Viyona Pay, catering to urban and semi-urban consumers. Together, these platforms are positioned as alternatives in the competitive UPI space currently dominated by apps like PhonePe, Google Pay, and Paytm. A Growing Ecosystem The approval comes at a time when UPI continues to witness record-breaking transaction volumes across India. By focusing on rural financial inclusion, digital education, and accessible payment solutions, Viona Fintech aims to differentiate itself in an increasingly crowded market. Industry experts suggest that with NPCI backing, platforms like GramPay could play a transformative role in digitalizing rural Indias economy, especially for communities that remain underserved by mainstream financial products. message akshayviyona about this ad |